November 15, 2007


Supreme elegance. PROJECTS.

Sometimes we think about our projects, about the direction we intend to give to our actions. Perhaps we can be satisfied with what has been accomplished, but still always is a good thing to reconsider all areas of our work in order to see if we can improve it.

Well, in this case I’m thinking about my projects on the web. I intend to follow a different line of action in some aspects, in relation to what I’ve done so far.

So, in the future I intend to follow these directions :

The most part of my sites and blogs will be about style, fashion, celebrities, elegance and art. These are subjects in which I’m interested. But my approach to them, my “language”, will be plain, accessible and, in some way, poetic. Of course I’ll try to make my sites and blogs somehow different from others. One concept that I especially like is this: supreme elegance, poetic elegance. And that is absolutely compatible with a commercial approach. In fact, I won’t refuse at all ads and sponsors, if adequate to the nature of my project.

I have so many sites and blogs... One could think that I’m heading for complexity, but in reality there is only one project here and some different versions of it. I have sites or blogs in English, Spanish, Italian, Catalan, Aragonese, and finally I’ll have another in French. That’s all... So I’ll translate my own writings to all these languages.

There is here an important problem, though. My English is not as good as I would like it to be. But, what can I do? I can only do my best improving it, learning every day all I can.

So, this is the course of action which I’ll follow in the near future. All project online is a challenge, there is a lot of work involved. But if we just love what we are going, and we think we can offer something useful for others and for ourselves, our work can be also an enjoyable part of our life.

Juan Bielsa