I think the best for all of us (in the long run) is to follow our passion, what we love. Then working lots of hours has a meaning, and real success is possible. We can get this way self-respect and even money (why not?).
Succesful people (again, in the long run) are those who are passionate about their jobs. If you create something valuable and absolutely original (a product, service or some blogs) you'll find a way to make a living.