November 26, 2007



I think one of the most difficult things in life is to really know what we want. And to know it sufficiently well, after a profound reflection. It involves, no doubt, a lot of hard work and can take lots of hours and hours, weeks, months.

It is true that, in reality, all of us are in search of “success”, and for each person that word may signify different things. It is a real necessity then to start mapping what we want to attain, clarify our ideals, in order to make possible that “success”, which is the goal (or goals) in concrete form, an experiential stage in our way. When we know what we want and are willing to map our dreams, then all that’s necessary is energy, faith...

If, someday, that what we call reality fits perfectly with our map, that day we have attained... success. That means that we have had integrity and commitment, that we have practiced with our will, that we have been coherent with ourselves.

But to know what we want is so hard (at any age), to map our dreams is not easy, and the many hardships of life sometimes are making difficult to preserve our will and energy.

And, nevertheless, that’s the task of life, I think, to choose our most cherised way and to follow it, no matter what others may be saying or thinking.

There were people in history, for example, who knew perfectly very early in life what they wanted, and were very passionate about it, never hesitating about the way chosen. They had a clear vocation and attained success. They were the privileged ones. Now I think of Mozart.

Juan Bielsa


November 23, 2007


 Armand Basi's Perfume
Ads can be a work of art too




Painting by Juan Bielsa

One of my paintings
on the walls of my house
Robinson Crusoe's Island - Oil on board
70 x 48.8 cm


November 15, 2007


Supreme elegance. PROJECTS.

Sometimes we think about our projects, about the direction we intend to give to our actions. Perhaps we can be satisfied with what has been accomplished, but still always is a good thing to reconsider all areas of our work in order to see if we can improve it.

Well, in this case I’m thinking about my projects on the web. I intend to follow a different line of action in some aspects, in relation to what I’ve done so far.

So, in the future I intend to follow these directions :

The most part of my sites and blogs will be about style, fashion, celebrities, elegance and art. These are subjects in which I’m interested. But my approach to them, my “language”, will be plain, accessible and, in some way, poetic. Of course I’ll try to make my sites and blogs somehow different from others. One concept that I especially like is this: supreme elegance, poetic elegance. And that is absolutely compatible with a commercial approach. In fact, I won’t refuse at all ads and sponsors, if adequate to the nature of my project.

I have so many sites and blogs... One could think that I’m heading for complexity, but in reality there is only one project here and some different versions of it. I have sites or blogs in English, Spanish, Italian, Catalan, Aragonese, and finally I’ll have another in French. That’s all... So I’ll translate my own writings to all these languages.

There is here an important problem, though. My English is not as good as I would like it to be. But, what can I do? I can only do my best improving it, learning every day all I can.

So, this is the course of action which I’ll follow in the near future. All project online is a challenge, there is a lot of work involved. But if we just love what we are going, and we think we can offer something useful for others and for ourselves, our work can be also an enjoyable part of our life.

Juan Bielsa

November 13, 2007


Painting by Juan Bielsa

One of my paintings
on the walls of my house
Virgin Land - Oil on canvas
60 x 80 cm